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Sony BRAVIA EX 700 Series 40-Inch LCD TV, Black |  | Brand: Sony
Category: CE
List Price: $1,399.99
Buy New: $789.96
as of 9/10/2010 05:16 MDT details
You Save: $610.03 (44%)
New (13) Used (1) from $789.96
Seller: Electronics Expo
Rating:  3 reviews
Sales Rank: 6594
Color: Black
Media: Electronics
Autographed: No
Memorabilia: No
Batteries Included: Yes
Display Size: 40
Shipping Weight (lbs): 32.9
Dimensions (in): 38.9 x 2.6 x 24.6
MPN: KDL-40EX700
Model: KDL-40EX700
UPC: 027242784864
EAN: 0027242784864
ASIN: B0035ER1JQ
Availability: Usually ships in 1-2 business days
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| Features:
| • | 40-inch LCD HDTV with full HD 1080p resolution lets you take full advantage of HD sources like a Blu-ray Disc Player | | • | Ambient Sensor and LightSensor technologies automatically adjust the color and backlight based on a room's lighting | | • | BRAVIA Internet Video for instant video and music streaming; Wi-Fi adapter ready; Motionflow 120Hz technology | | • | Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 Ethernet, 1 optical digital audio output | | • | Includes removable stand; measures 38.875 x 25.875 x 11.125 inches with stand |
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| Editorial Reviews:
Product Description
Internet capability, LED backlighting, 120Hz processing, ambient light sensors, and Full HD 1080p - all the heavy-hitting HDTV features in one panel, the KDL-40EX700 from Sony. A rear ethernet port and BRAVIA Internet Video technology allow you to access online content from providers like Netflix and YouTube as well as music, video, and photos on your home network. Serving up exceptional detail, vibrant colors, and fluid, lifelike motion, this BRAVIA HDTV combines a 1920 x 1080p panel, edge-lit LED backlighting, and Motionflow 120Hz processing. Further, for advanced energy-saving performance, this BRAVIA panel integrates a Presence Sensor, a zero-watt Energy Saving Switch, and a LightSensor, earning the ENERGY STAR qualification. Four HDMI inputs, a USB port, and PC input deliver versatile connectivity options.
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| Customer Reviews:
 WI FI READY means go back to the store and spend another $80 August 29, 2010
gus octel (New York , NY USA)
5 out of 5 found this review helpful
Although the quality of the tv is outstanding, the blatant lie about WIFI ready is too much.
All over the box it says WIFI ready. get it home only to find out that ONLY SONY $80 usb chip will give you the wireless.
Lies in advertising.
 Just ok... and I returned it August 17, 2010
Jose Chavarri (New York, NY)
10 out of 11 found this review helpful
In my experience, this tv is just ok, while I expect Sony products to be the best. The menu structure, the remote, the apps (I really don't know why every manufacturer keeps putting an internet connection in their tvs - my blu-ray, has it, my PS3 and Xbox360, too - why do I need to pay for this duplicate function?), the thin design and the build are all right. The image quality is clearly imperfect, however.
First, the blacks have a clear blue tinge. I think it's because of the LED side illumination, because my old XBR4 didn't have this defect.
Second, the viewing angle is bad. As soon as yoy stray from a central viewing position, the blacks begin to wash out significantly. From about a 45 degree angle they become a blueish-gray mess.
I thought I could live with this nuisances, but my tv developed a dead pixel in a week, so I decided to return it. Amazon's service was, of course, top notch.
In exchange I bought a (cheaper) Bravia EX500. In my opinion the image quality is clearly better, beacause of deeper blacks and the perfect viewing angles. I noticed a little more motion blur and you lose the thin frame, the Xross menu system and the internet connection, but I can trade these for image quality anytime.
Now I see you can get the 40' EX700 at $749 everywhere, I guess nobody is buying.
 Great picture, very weak manual June 28, 2010
A. Koenig (IL, USA)
12 out of 19 found this review helpful
We've been enjoying a 37" Toshiba Regza LCD for 3 years now. The picture quality (720) was SUPERB. The ONLY reason we started shopping around for a new LCD was the amount of HEAT emitted by this TV, which made our bedroom uncomfortable after a couple hours..... Like a typical LCD (and I guess Plasma too) these products heat up and in the Summer are adding to the room temperature...
I went to our neighborhood store, spent some time watching the pictures and checking the amount of heat coming out from both the screen and the back of each TV. This Sony was by far the best combination of VERY little heat, with GREAT picture.... The "Edge LED" technology is the one to produce the least amount of heat, I'm told.
The picture is truly great in the sense of CONTRAST, deep black, and rich colors. As far as SHARPNESS, I can't swear it is any better than our "old" Toshiba....
The one complaint I have is -- the manual is extremely poor, and short in details, which forced me to call Sony, on a Saturday afternoon, talk to India, get an agent who was reading from her book...
I might also note that the guy at the store was telling me I can get online with this product (Ethernet cable attaches to the back), and don't need my laptop to do that no more.... Well, NOT EXACTLY.... I can get on some SPECIFIC sites, which Sony pre-choses for its customers, like YouTube and couple others (I haven't explored it yet), but CERTAINLY not use this TV as my laptop replacement for surfing the net.
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